Great technology is not enough: the Jawbone brand is built upon technological innovation with a design that integrates seamlessly into the user’s lifestyle by providing comfort, customized fit and personal preference, and great, iconic aesthetics.

The design effort at Jawbone is a constant refinement exercise, and Jawbone PRIME is the latest iteration in a series of celebrated category defining products. Updated with NoiseAssasin™ 2.0 technology, the Jawbone PRIME can accurately separate speech from ambient noise, eliminating real world noise better than any other headset. NoiseAssasin™ 2.0 delivers an order of magnitude improvement in the noisiest environments (6 to 9dB) extracting even more noise while keeping the user’s voice natural.

Similarly, the Acoustic Voice Activity Detector (AVAD) provides a fail-safe mechanism when the Voice Activity Sensor (VAS) doesn’t touch your face. When the VAS is not touching the face, Jawbone PRIME performs as good as or better than any other noise cancelling headset. When the VAS touches the face, you get the turbo-boost to the NoiseAssassin performance.

After solving NoiseAssassination in the most severe noise environments, Aliph focused its engineers on the task of eliminating the impact wind has on speech. With their strong background in Digital Signal Processing (DSP) techniques, the Aliph team developed a unique all digital Sensor Signal Fusion system to reduce wind noise.

Jawbone PRIME uses an algorithm that digitally fuses together the best audio from its two electret microphones (the clean preserved high-end frequencies of speech) and its patented Voice Activity Sensor (the low-end frequencies of speech) to create a single, natural sounding speech signal. By utilizing some innovative DSP techniques and Jawbone’s Voice Activity Sensor (VAS) to reconstruct the missing speech they have managed to implement a wind solution that maintains their award-winning design without having to apply a visually disruptive wind-sock or baffle to physically block the wind.

For Jawbone PRIME, they are introducing a unique undulating texture, crafted with high precision in 3-D to reflect the light, and give a sense of movement to the exterior surfaces. Like fashion brands that weave unique textiles, Jawbone PRIME is crafted in this high level of sculpting in high-grade plastic. It is the attention to the materiality, to the surface, to the way it reflects light and color that enhances the inherent value of the product-adding quality to quality, and building-in layers of detail and meaning.

Functionally, the design has also been enhanced by a slight indication in the shield’s texture, a small tactile crease that indicates where the switch is located. The inside contours of the product follow your face in a perfectly comfortable manner, while new ergonomic earbuds have been refined to keep the Jawbone in place without an earloop for most wearers.

•    Talk Time: up to 4 hours
•    Stand By Time: up to 8 days
•    Product Includes:
Jawbone Prime
Wall Charger
USB Cable
3 Earbuds
3 New Fit Earbuds
1 Earloop
1 Manual